As a visual communicator, I aim to use my creative skills to make a positive impact within the community.
Best Foods Mayonnaise is a well-known American brand that has maintained the same recipe for over 100 years. I’ve incorporated their story into the package design.
The centrepiece of the design features a historic photo of the company taken at the grand opening of their first shop in New York. This image captures a lively celebration, allowing consumers to connect with the brand’s joyful history. The harlequin pattern on the package is reminiscent of the classic tile floors found in old New York diners.
The primary colours used are a shade of blue and a creamy mayonnaise tone. The blue reflects the brand’s identity. For typography, I selected fonts inspired by vintage American posters.
The design aims to appeal to all consumers, with a primary focus on households comprised of individuals aged 20 to 50 years, as well as food enthusiasts.