As a visual communicator, I aim to use my creative skills to make a positive impact within the community.

K POP

syleguide signage app interface/ UI
Category
Branding, Creative Concept, Design for Good
Tags
Campaign idea, Design, Design for good, events, Innovation, Sense of place, Signage, Vision
About This Project
Kingsford is a unique multicultural Asian food town. In the post-COVID period and amid city development, the town features vacant shops and construction areas. As an annual event, K POP could revive the area with vibrant Asian POP art. It could involve the local community, students, and overseas artists. Asian pop graphics and physical art would decorate the walls, benches, and bins. Pop-up shops could sell products or host workshops. The event offers a sensory experience: taste, smell, listen, see, and touch in Kingsford.
Tagline: K POP

K is from Kingsford and Kensington.
The neighbouring suburb of Kensington is home to UNSW and NIDA. Kensington plays a critical role in the Kingsford rebranding project.
‘POP’ is from POP culture, POP out shops, and POP art.’POP’ is associated with energetic, good vibes, emergence, sudden happenings, big or small surprises, or opening a box or bottle.
‘K POP’ creates Kingsford as a fun, lively Asian pop culture place.

Software

Adobe Illustrator
Adobe Photoshop
Adobe Indesign
Adobe Substance 3D stager